It is possible to transfer Google Analytics accounts from one user account to another. This is important, because when somebody takes ownership of a website they won’t want to lose that valuable analytics data.

First, let’s go over some terminology. Since there’s a deep hierarchy, it’s important to know what’s what. Throughout this article, I’ll capitalize these terms so they’re easier to identify.

• User Account – This is your Google account.
• Account – This is the account that you will be transferring.
• Property – This is the website.
• Profile – This is a view of your analytics data.

View your accounts by logging in to Google Analytics and clicking the home button. In this screenshot, I’ve circled an Account that has one Property that has one Profile. You might have multiple items.

You will be transferring the entire account, along with all properties that belong to it. If you see websites listed in that account that you do not want to transfer, you shouldn’t proceed with this tutorial! There is no way to split them up. I wrote a separate post for what you should do in this case.

If everything beneath the Account is okay to transfer, follow these steps:

1. Click the “Admin” button at the top-right.
2. From the list click the account you want to transfer.
3. Click the “Users” tab.
4. Click the “+ New User” button.
5. Enter the new user’s email address, select “Administrator” for the role, and then check “Add User”.

That’s it! If all went well, when the new user logs in to Google Analytics, they will see the account and all of the data. After they’ve confirmed that it’s all working, for security they should remove your email on that same “Users” tab.