In a previous post, I talked about how to transfer a Google Analytics account from one User Account to another. It’s not possible to transfer Properties in an account without transferring ALL of the Properties in the account. In this post I’ll talk about what you should do if you have Properties in the account that you don’t want to transfer.

What we’ll do is just give the user non-administrator access to the analytics. This isn’t ideal, but it’s the best we can do. Here’s how:

1. Log in to Google Analytics.
2. Click the “Admin” button at the top-right.
3. Click the Account the website belongs to.
4. Click the Property you want to give access to. If you skip this step, you’ll probably do something you didn’t want to
5. Click the Profile (or “All Web Site Data”) that you want to give access to.
6. Click on the “Users” tab
7. Click “+ New User”
8. Enter the person’s email address and select “User” as the role.

The next time they log in they’ll be able to see the data for that website only and none of the other websites that you have in your Account. Like I said earlier, this has some drawbacks in that you are still the admin and could revoke their access at any time. I recommend that the new owner create a new Account/Property/Profile in their own Google Analytics account and change all of the analytics codes in their website to the new code. With this method, they’ll have full control of their analytics, but still have access to the historical data.