Jon Chin

In a previous post, I talked about how to transfer a Google Analytics account from one User Account to another. It’s not possible to transfer Properties in an account without transferring ALL of the Properties in the account. In this post I’ll talk about what you should do if you have Properties in the account that you don’t want to transfer.

What we’ll do is just give the user non-administrator access to the analytics. This isn’t ideal, but it’s the best we can do. Here’s how:

1. Log in to Google Analytics.
2. Click the “Admin” button at the top-right.
3. Click the Account the website belongs to.
4. Click the Property you want to give access to. If you skip this step, you’ll probably do something you didn’t want to
5. Click the Profile (or “All Web Site Data”) that you want to give access to.
6. Click on the “Users” tab
7. Click “+ New User”
8. Enter the person’s email address and select “User” as the role.

The next time they log in they’ll be able to see the data for that website only and none of the other websites that you have in your Account. Like I said earlier, this has some drawbacks in that you are still the admin and could revoke their access at any time. I recommend that the new owner create a new Account/Property/Profile in their own Google Analytics account and change all of the analytics codes in their website to the new code. With this method, they’ll have full control of their analytics, but still have access to the historical data.

It is possible to transfer Google Analytics accounts from one user account to another. This is important, because when somebody takes ownership of a website they won’t want to lose that valuable analytics data.

First, let’s go over some terminology. Since there’s a deep hierarchy, it’s important to know what’s what. Throughout this article, I’ll capitalize these terms so they’re easier to identify.

• User Account – This is your Google account.
• Account – This is the account that you will be transferring.
• Property – This is the website.
• Profile – This is a view of your analytics data.

View your accounts by logging in to Google Analytics and clicking the home button. In this screenshot, I’ve circled an Account that has one Property that has one Profile. You might have multiple items.

You will be transferring the entire account, along with all properties that belong to it. If you see websites listed in that account that you do not want to transfer, you shouldn’t proceed with this tutorial! There is no way to split them up. I wrote a separate post for what you should do in this case.

If everything beneath the Account is okay to transfer, follow these steps:

1. Click the “Admin” button at the top-right.
2. From the list click the account you want to transfer.
3. Click the “Users” tab.
4. Click the “+ New User” button.
5. Enter the new user’s email address, select “Administrator” for the role, and then check “Add User”.

That’s it! If all went well, when the new user logs in to Google Analytics, they will see the account and all of the data. After they’ve confirmed that it’s all working, for security they should remove your email on that same “Users” tab.